A business plan is one of the first steps in making an idea for a business
A business plan is used by entrepreneurs and companies to conduct a thorough and orderly analysis of the business, for the purpose of raising capital and cooperation, examining the feasibility of setting up and planning a business strategy for the new product or service. By way of writing the business plan, the entrepreneur sharpens his business or technological idea, the construction of the idea and his exit into the market.
The business plan helps assess whether there is a market for the product / business idea, whether the market is large enough, and if so, how to reach this market.
A correct and thorough analysis of these fundamentals will significantly increase the chances of bringing the business idea to success!
The uniqueness of SPARK is expressed in several subjects:
- The process of writing the business plan and analyzing the project is the main task and of utmost importance. The business plan must be highly professional and should be used by the entrepreneurs as a plan of action for the successful establishment of the enterprise (strategic, business and technological).
Our works have won prizes and competitions in Israel and around the world:
QUALCOMM, SeedCamp, DFJ & Cisco Global Business Plan Competition, BizTec – Israeli entrepreneur contest, Technion Club entrepreneur contest.
- Presenting the project in a marketing and attractive way to investors. A business plan is actually a marketing tool for an investment venture. That’s why we combine our team’s marketing expertise with building and presenting the venture in the business plan.
- Save money for the entrepreneur in building the business plan and in the establishment of the project itself. We consider it very important that early entrepreneurs invest their money wisely and only on things that are essential to the success of the venture. Any expenditure in the initial stages of the project is critical to the success of the venture, and the waste of the few funds that the venture has at its inception (even if it receives an initial investment from an investor) can bring down the project.
How is the savings done?
A. Integrated construction of the business plan (extract and / or control) by the consultant and entrepreneurs together. We complete only what you really need – the materials he needs and can not analyze / examine himself. See our article on the subject. The SPARK team is also composed of lawyers, accountants and other professionals. Our knowledge in the additional fields enables us to direct you and advise you on how to save on the costs of consultants so that you will not “fall into the trap” and pay dearly.
In SPARK the work process does not end with the writing of the business plan, but it is important for us to continue to follow and help the company in its development until it reaches success! In SPARK, we continue to meet with the company / entrepreneurs once a month, in order to monitor the implementation of the business plan, link the company / entrepreneurs to relevant market factors (investors, companies for cooperation and other factors), review the company’s progress and changes in the market.
Presentation of Investors – In presenting the project / business to an investor, bank, chief scientist, business partner or any other entity, it is customary to use a short presentation that presents in a concise and convincing manner the main points of the business plan.
The presentation must be practical and professional since it is also part of the initial impression created by the entrepreneur at the investor. In addition, the presentation is a significant tool for the entrepreneur in presenting his / her business, so it must convey the message clearly, be properly constructed, emphasizing the right parts and suitable for the target audience.
SPARK can be viewed in PowerPoint or Perzi format.
One Pager – Investors receive and see lots of ventures and ideas every year, and they do not always have time to delve into starting a full business plan about the enterprise / business. Therefore, it is sometimes more appropriate to prepare a one-page document for the project, which summarizes most of the business plan’s chapters and conveys the main points of the idea – the need, the product, the market, the strategy and the essence of the financial forecast.
The One Pager is very effective for the first stage in which investors need to be interested in order to reach further dialogue and depth in the venture. The document should be brief and concise, which does not tire the reader and intrigue the reader to hear more.
Accompanying the project to achieve investment – When an investor / financial entity checks whether to invest / finance any venture, the first thing that he examines is the entrepreneur himself! – Is it able to lead the company to success. Therefore, we at SPANK believe that in order to achieve investment or financing for the venture, it is not enough to formulate an excellent business plan, but it is necessary to accompany the entrepreneur and prepare it for talks with potential investors and other financing entities.
Among other things, the entrepreneur should familiarize himself with the common questions of investors and other financiers (banks, VCs, angels, scientist, etc.) when presenting the project to them, and prepare the answer in advance. Every funding factor has its own emphasis and it is important that every entrepreneur be prepared to successfully deal with each of them.
In addition, the entrepreneur must understand in depth the business and financial language and the meaning of each term, in order to get the ability to deal and lead the discussion in the meeting with these funding factors.
Chapters of the business plan
1. The Need
• The problem or shortage that exists in the market
• Scope and size of the problem / need (is it worth setting up an enterprise / business for it)
2. Market chapter
• Review the relevant markets of the product / enterprise
• The financial cycles of the markets
• Growth rates
3. Product / service and technology chapter
• Vision of the enterprise / company
• Presenting the product / service with all its capabilities meets the “need”
• Product / service benefits
• Patents and copyrights
• Presenting current / potential competitors
• Description of the relative advantage of the enterprise service / product
• comparison table
5. The strategy of penetration into the market
• Formulation of short and long term strategic objectives
• Market penetration strategy
• Formulating principles for a marketing plan – promotion, advertising, distribution channels, etc.
• Business Model
• Product pricing.
6. Presentation of the management team and the entrepreneurs
• Presenting the technological and managerial capabilities of managers and entrepreneurs
• A brief description of each manager and his role in the company
7. Development plan
• Presentation of the development plan
• Gantt chart for each stage and stage of development
8. Financial forecast
• Presenting the project’s cash flow for the next five years
• Breakdown of flow assumptions – sales, costs, investments, etc.
• Examination of profitability, gross, operating, EBITDA indices
• Examining operational metrics – “free active users”, “visitors”, “paying users” conversion rate, etc.
• Examining the required balance and investment points
• Examining funding options
• Examining the return on investment period (NPV)